Home Builder SEO

SEO for Home Builders: How to Use Home Builder SEO

As a custom home builder, your top priority is creating homes that will make your customers happy. But you know that if you can’t reach new customers, you’ll never be able to see your business grow.

Over the course of researching online marketing methods for home builders, you may have encountered SEO, or search engine optimization, and may be wondering if this is a viable method for you.

If you’re looking to acquire new leads and customers by increasing the visibility of your website, then home builder SEO is the right choice. It’s more cost-effective than traditional marketing methods, and has a higher ROI.

Let’s take a closer look at how SEO for home builders works, how you can use SEO, and why home builders should think about hiring an SEO company to manage their online presence and reach more potential customer

What is SEO for home builders?

Search engine optimization for home builders refers to the practice of improving a website’s content, code, and authority so that it has a better chance of ranking highly in search engines.

SEO is multi-faceted in that there’s not any one thing you can do to improve your site’s ranking - rather, there are many things you can do.

Some of the strategies that are a part of SEO include:

Keyword research

Redesigning your website so it is responsive and mobile-friendly

Making your pages load faster

Asking other websites to link to yours

Adding your business to Google+ and Google My Business

These are just a few examples. Because Google’s ranking algorithms are so complex, there are many things you can do to improve your site’s SEO, and because these algorithms are always changing, new opportunities for improvement are always discovered.

Why use home builder SEO?

Ultimately, your goal with SEO is to increase your visibility so that your home builder website ranks #1 for the phrases potential leads and customers are using to find you. Without SEO, it would be very difficult to show up as a result in these searches, much less in the very top position.

As an example, if you want to rank #1 for a phrase like “custom home builder in Arizona,” you would use SEO to optimize your website for that specific long tail keyword. If there aren’t many other companies targeting this phrase, there is potential for you to take the #1 position by including this keyword on your homepage and in page titles.

On the other hand, if this is a very competitive phrase—that is, if there are ten to twenty other companies also optimizing their website for this phrase—you may have to use advanced strategies like link building and content marketing to achieve the #1 spot in search engines.